Here is an additional bit of insight that I hope will help…
Answering an e-mail request for a quote.
Please read the entire e-mail before you dump it into the waste bin.
Advertising is the necessary evil that all companies must endure, there really is no way around it. The only decisions we have to make are what kind and how much can we afford to spend. Decisions that no one undertakes lightly. We have all seen the home made ads on television. The type that use the owners kids, fail miserably regardless of how cute they are and make us feel a bit sorry or sad for the company. Advertising is the only link we have to our target markets. Until we make the first sale our advertising is what will separate us from the competition. I probably don’t need to tell you any of this and even though I produce advertising I very often have to be reminded of it when I am advertising my own business. What will it look like, what will it say and most importantly how much will it cost? Does my advertising say that I am a major player with global market share or a mom and pop shop that will service the local markets? Everything we give our perspective clients creates an opportunity for us to achieve one thing. That thing is perception. Our advertising gives our target market a very specific perception of who we are, what we do and how we do it. Do we have to spend gobs of money to do this? NO! But it’s not free either.
Which brings us to the next segment of our program…
I will be happy to quote on your project but I have a few questions before I can.
1. What is the size of the smallest product and what is the size of the largest?
2. What type of material are they made out of?
3. Can I put them onto a table top to shoot them?
4. What type of background do you want for them?
5. What type of advertising will you be using them for?
6. How large do you expect them to be viewed?
7. Will they be stripped out of the background and do you expect the photographer to deliver them that way?
8. Will the photographer be handling the retouching or just the post production processing?
For every 2 hours we spend shooting there is about 1 additional hour for processing the images for your usage.
50 items divided into an 8 hour day less time for set up, about 1 hour, and break down, about 1/2 hour, lunch, about 1/2 hour, leaving 6 hours of actual shooting time is about 7.2 minutes per image. Not much time to do the job properly but plenty of opportunities to make a mistake because we are rushing and constantly watching the clock.
I would be happy to meet with you at your warehouse to get a better idea of how best to produce your project. Once I have this information I can give you a detailed estimate for the entire job.